WorkCast-Preise | Webinarpreise und Pakete | WorkCast (2023)

FAQs

Are webinars effective? ›

Conclusion. Webinars are a highly popular and cost-effective method of B2B and B2C marketing. Overall, 20-40% of B2C attendees will become qualified leads, while a considerable 73% of B2B attendees will. That means webinars are more cost-effective than inbound marketing, direct mail, email lists, and trade shows.

The primary purpose of a webinar is to present a topic that is engaging, relevant and informative to others; however, some presenters may use webinars to network or promote a product by following up on participants through surveys, polling, email or questions that further additional collaboration.

This works out to approximately $. 66 per minute. So, on the low end, a one hour Webinar would run about $40, on average, for an individual registration.

To have a powerful webinar, you need to narrow it down to a specific topic that will be informative to your target audience. For example, a webinar about content marketing would be a broad and vague topic to discuss in a webinar. Instead, try to pick one area of content marketing, such as visual content.

A webinar is a view-only platform where the attendees cannot see each other and the host cannot see, but can manage, the attendees.

In most cases, you don't have to appear on video to participate in a webinar. You can participate via the chat function or simply using the audio/talk button if you have a microphone.

To participate in a webinar, you need to register first through a form provided to you via a landing page or a registration email. Then, on the day of the webinar, join the room a few minutes before the start (via the link provided after registration). When the presenter joins the room, the webinar will begin.

73% of marketers consider webinars to be the number one tactic for effectively nurturing leads. They credit this to automatic follow-ups post-webinar, the provision of high-quality on-demand video content that mixes in live elements, and customized messaging based on audience segmentation.

We report a meta-analysis of 12 randomized controlled trials (k = 15 data sources). Webinars are more effective than asynchronous learning management systems. Webinars are more effective than face-to-face classroom instruction. Differences were trivial in size (d< 0.20).

Drawbacks Prompt Selectivity

Limited opportunities for interaction and teamwork (good for the presenter, not-so-good for participants) Little to no group activities (also good for the presenter, but not good for participants who say this is how they learn best)

What is webinar advantages and disadvantages? ›